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Business leaders around the globe are faced with the continuous need to adapt their management and organisations to this new environment. They develop capabilities that enable rapid, flexible, and sustainable responses to these challenges. We see people-centricity, agility, speed, and resilience as the bundle of strategic and dynamic capabilities that helps businesses successfully operate in this new era.
Dynamic capabilities enable people to get work done. In a dynamic context, pre-formatted tips, tricks, ‘best practice’ clichés and general recommendations from the past will never work. People and organisations require well-developed dynamic capabilities that meet their needs and fit their context.
Effective interventions require the reinvention of management and the redesign of organisations in ways that enable rather than control what people do. The shift from traditional to dynamic is a paradigm shift. It’s a shift from a stable, rules-based management model to a dynamic and capabilities-based operating system.
Our research data shows that 78% of problems with performance, innovation, and growth in organisations can be avoided through dynamic capabilities. Like with humans, organisations have invisible 'viruses' that spread sporadically and uncontrollably. They lead to endemic chaos, limit performance, and prevent people from exploiting their potential. This is why interventions to address these interferences require altering behaviours and patterns. Introducing dynamic capabilities means changing dominant behaviours and patterns. Successful shifts to dynamic address 5 choices:
Our research has identified 6 dominant steps which organisations can follow to make step changes in their design from controlling to enabling:
Organisations that have made the shift to dynamic capabilities will never return. They have ‘crossed the Rubicon’ to reach 6 benefits:
AGILITYINSIGHTS research proves that organisations with dynamic capabilities have reached impressive outcomes in comparison to traditional organisations. Notice the percentage advantages of dynamic over traditional organisations:
Dynamic capabilities are a true competitive advantage. In traditional organisation, digital disruption and the speed of change rapidly erode competitive advantages. Dynamic capabilities are the only non-transient and sustainable competitive advantage in a dynamic environment. Here are five questions for your assessment and a next step:
If your answers are yes, then your organisation's capabilities are likely a competitive advantage: Possibly dynamic?
If your answers are no, then you need dynamic capabilities.
Use our FREE DIAGNOSTIC and find out what you can do.